A Snap shot view of the Global value of the Hair extension Sector

The growing hair extension industry

The growing Hair extension industry has paved way to one of the greatest opportunity for business expansion evidence is everywhere that marketers of this segment are dominating retail sales in inner city locations globally , increasing their marketing presence in magazines and beauty shows and targeting women of colour. It is apparent that these marketers are growing in their understanding of and merchandising to multicultural consumers with a sharply increased level of sophistication in their creative placed prominently on magazine back covers and advertising spreads. No doubt about it, their advertising in both trade and consumer publications is dominating the ethnic beauty business. http://www.bironline.com/reshare/012005/BIR0105_multicultural_report.htm

High Street Hair Salons in London are on average charging from £395-£1,000 per install for a full head of human hair extension application. All the famous celebrities on TV are having hair extensions installed, and this popular trend is exploding this year, with magazine and media articles, before and after photo’s and hair extension news and latest install techniques. You only have to look at YOUTUBE to see how many people click on to the hair extension videos uploaded by members of the public.

As this trend is growing, it is becoming more and more evident that people are seeking out training courses to become skilled at this new and growing hair enhancement and replacement opportunity, providing them not just with job satisfaction but  premium income streams.  Most students seek to pay between £500 for one day or up to  £4,500 for five days training courses throughout the UK.

Firstly driving the demand for hair extensions are time-constrained consumers who want quick, new looks and style options at a variety of price points. With even the highest-priced items selling, today’s fashion followers are clearly willing to pay more for quality hair goods. Manufacturers are obliging them with synthetic wigs and hairpieces that hold colour and styles longer and increasingly feel more like the real

deal, mimicking the bounce, body, sheen and light reflection of human hair. Today’s hair goods also show off natural-looking, blended colours, even emulating grown-out roots and sun-kissed highlights. In addition, whether they’re made from synthetic fibre or human hair, fashion hairpieces are now so fast and easy to attach that wearers can take them on and off like a pair of earrings. Factor in the wide array of price points and there’s a wig, extension or hairpiece to fit almost every budget.

Let us just spend a moment understanding the different components of this massive industry, this industry primarily makes up of four components they being The Manufacturer, Distributor, Reatailer and the Final consumer.

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